Daria Korotkykh
/'dɑriɑ ko'rotkɪh/
— Hi there! I am a resourceful marketer with an eye for detail.
I craft content and plan its distrubution, develop brand narrative within the industry, measure performance and optimize SEO, streamline processes and make meetings shorter.
Timeline
Recent
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25th April 2022 – 30th September 2023
Marketing Ops at Decentriq
- managed content plan and write copy for outbound communications, took social media from one post a month to daily posts on Linkedin and Twitter in my second month on the job
- crafted graphics, banners, and simple animations
- set up performance analytics and privacy-conscious traffic tracking
- maintained the marketing toolset and ran recurring analytics measuring engagement with the Decentriq brand and across 2 product verticals
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16th August 2021 – 22ndApril 2022
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- revived the bug hunter community and grew the engagement on the platform x4.5 in 2 months by a new incentives strategy
- co-developed quarterly product growth strategy and fulfilled 100% of its OKR in marketing area
- organized live networking meetings in Barcelona, Lisbon, and Prague gathering a few dozens of founders and tech talent for each event
- created a Defend Ukraine campaign that attracted 550+ participants within the first 4 days, and x2 people in the following month
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14th June 2021 – 22th September 2021
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- built a pipeline for launching new Academy tracks (built template websites, registration automation, newsletter)
- organized tech meetups with students in Lviv and Kyiv universities, produced promo materials
- consulted Learning & Development dept
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1st October 2020 – 12th April 2021
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Crafted blog articles (few samples below) and case studies for blog and social media
- That Design Thingie" Alphabet" (ghost-written for the team's Art Director)
- How we build magically unique designs
- Dops.Origins: Building a Digital Aesthetics Lab (ghost-written for the team's CEO)
- Dear Diary: How Designers Won The FIFA Tender
- 5 Stories of Design Features Impacting Sales
- How To Improve Your Website Right Now
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Back then
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25th April 2019 – 31st January 2022
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- created and maintained a full suite of digital content for outreach: datasheets, pitch decks, articles
- set up Google Analytics, Google Ads and social media performance tracking, increased brand visibility x6 in the first 6 months
- was the acting project manager for the software engineering team for 6 months ahead of product launch
- prepared logistics, printables, and digital content for company participation in global industry events, represented the company in the CNCF community
- bonus project – ran internal reward program enabling employees from all three offices to show recognition to each other
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27th November 2016 – 19th April 2019
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- organized 30+ meetups for the local tech community and monthly internal events
- maintained company social media accounts, wrote 140+ newsletters
- created graphics, edited videos, conceptualized and procured SWAG gifts
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- rebranded the Academy website
- ran 2-month long campaigns on social media channels three times, with the average conversion of 24%
- co-prepared a 3-month curriculum and participated in the Summer trainee projects as a Product Manager
- established partnerships with the top 8 universities in Ukraine (sponsorships, job fairs, workshops)
- processed over 500 candidates each year in a 2-week screening and interviews phase
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May 2016 – October 2016
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- managed renovations and amenities in the company's new office for 200 people
- ran internal teamworking events
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August 2015 – April 2016
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- built a community of 200+ Java, JavaScript, PHP, and QA engineers who volunteered as mentors
- created onboarding processes and knowledge hub
- managed educational process for students (4 to 8 tracks simultaneously)
- learned IT basiсs (SCRUM, team roles, reporting, basic programming concepts)
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July 2015 – September 2015
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I joined the 2-month summer project to work on the University's 400th anniversary celebration:
- created marketing strategy that included announcements, press releases for media partners, and distribution with the national media outlets
- fundraised valuable charity lottery items from local businesses founded by alumniI joined the 2-month summer project to work on the University's 400th anniversary celebration: • created marketing strategy that included announcements, press releases for media partners, and distribution with the national media outlets • fundraised valuable charity lottery items from local businesses founded by alumni
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December 2014 – July 2015
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- one day went in to hunt for a book and ended up getting a job offer
- managed supplies and deliveries
- sourced and moderated workshops, literature evenings, etc.
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October 2013 – July 2015
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- ran bi-weekly English lessons for small groups of students
- developed and customized English curriculum for corporate groups
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June 2013 – September 2013
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- worked on a 3-month research project on Carbon emissions in EU
- organized and updated company research databases
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October 2012 – June 2013
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- tracked foreign government policy updates
- communicated with US partners and handled paperwork
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Time split
- 15% building marketing action plan and campaign blueprints
- 55% writing and editing copy, creating visuals
- 10% working on reports and documentation
- 5% meeting with the team
- 5% organizing asset inventory, updating and repurposing old materials
- 10% researching and studying
Tools of trade
- FIGMA, CANVA for developing visuals and animations
- NOTION, PITCH for planning and documenting work
- WEBFLOW, GHOST, VS CODE for building and hosting websites
- FATHOM, SEMRUSH, GA for analytics and reporting
- HUBSPOT for mailing automations and SMM
- EVENTBRITE, GATHER TOWN for event organization
TOPICS I CARE ABOUT
Reading List
Education
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1st September 2012 – 15th June 2016
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- I chose Sociology as my major because of a combination of humanitarian, engineering and natural sciences, which allowed me to study economics, entrepreneurship, brand building, history, probability theory, statistics, psychology, and many more
- took 2nd place in TNS marketing competition, twice — for quantitative research on types of communications on the Internet, and PR project on storytelling in digital brand promotion
- after just one month of study at the Academy I've found my very first job
- learned Polish language within my curriculum — Thanks, Academy!
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September 2007 – May 2010
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- never aimed to become a professional musician, but mastered the instrument to a confident improvisation
- joined a band and fiddled with the team for 8 years
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1st September 2007 – 20th June 2012
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- defended two MAS researches — "Logarithm Appliance in Pottery" and "Ukrainian Theater During WWII"
- took 2nd place at the State Kyiv Olympiad in English twice
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