Website inspired by volodymyrkushnir.dev

Daria Korotkykh

/'dɑriɑ ko'rotkɪh/

marketing technologist • content developer • a person who likes to mend things

— Hi there! I am a resourceful marketer with an eye for detail.
I craft content and plan its distrubution, develop brand narrative within the industry, measure performance and optimize SEO, streamline processes and make meetings shorter.

Timeline

Recent
  • 25th April 2022 – 30th September 2023

    Marketing Ops at Decentriq

    • managed content plan and write copy for outbound communications, took social media from one post a month to daily posts on Linkedin and Twitter in my second month on the job
    • crafted graphics, banners, and simple animations
    • set up performance analytics and privacy-conscious traffic tracking
    • maintained the marketing toolset and ran recurring analytics measuring engagement with the Decentriq brand and across 2 product verticals
  • 16th August 2021 – 22ndApril 2022

      • revived the bug hunter community and grew the engagement on the platform x4.5 in 2 months by a new incentives strategy
      • co-developed quarterly product growth strategy and fulfilled 100% of its OKR in marketing area
      • organized live networking meetings in Barcelona, Lisbon, and Prague gathering a few dozens of founders and tech talent for each event
      • created a Defend Ukraine campaign that attracted 550+ participants within the first 4 days, and x2 people in the following month
  • 14th June 2021 – 22th September 2021

      • built a pipeline for launching new Academy tracks (built template websites, registration automation, newsletter)
      • organized tech meetups with students in Lviv and Kyiv universities, produced promo materials
      • consulted Learning & Development dept
  • 1st October 2020 – 12th April 2021

Back then
  • 25th April 2019 – 31st January 2022

      • created and maintained a full suite of digital content for outreach: datasheets, pitch decks, articles
      • set up Google Analytics, Google Ads and social media performance tracking, increased brand visibility x6 in the first 6 months
      • was the acting project manager for the software engineering team for 6 months ahead of product launch
      • prepared logistics, printables, and digital content for company participation in global industry events, represented the company in the CNCF community
      • bonus project – ran internal reward program enabling employees from all three offices to show recognition to each other
  • 27th November 2016 – 19th April 2019

        • organized 30+ meetups for the local tech community and monthly internal events
        • maintained company social media accounts, wrote 140+ newsletters
        • created graphics, edited videos, conceptualized and procured SWAG gifts
        • rebranded the Academy website
        • ran 2-month long campaigns on social media channels three times, with the average conversion of 24%
        • co-prepared a 3-month curriculum and participated in the Summer trainee projects as a Product Manager
        • established partnerships with the top 8 universities in Ukraine (sponsorships, job fairs, workshops)
        • processed over 500 candidates each year in a 2-week screening and interviews phase
  • May 2016 – October 2016

      • managed renovations and amenities in the company's new office for 200 people
      • ran internal teamworking events
  • August 2015 – April 2016

      • built a community of 200+ Java, JavaScript, PHP, and QA engineers who volunteered as mentors
      • created onboarding processes and knowledge hub
      • managed educational process for students (4 to 8 tracks simultaneously)
      • learned IT basiсs (SCRUM, team roles, reporting, basic programming concepts)
  • July 2015 – September 2015

    • I joined the 2-month summer project to work on the University's 400th anniversary celebration:

      • created marketing strategy that included announcements, press releases for media partners, and distribution with the national media outlets
      • fundraised valuable charity lottery items from local businesses founded by alumniI joined the 2-month summer project to work on the University's 400th anniversary celebration: • created marketing strategy that included announcements, press releases for media partners, and distribution with the national media outlets • fundraised valuable charity lottery items from local businesses founded by alumni
  • December 2014 – July 2015

      • one day went in to hunt for a book and ended up getting a job offer
      • managed supplies and deliveries
      • sourced and moderated workshops, literature evenings, etc.
  • October 2013 – July 2015

      • ran bi-weekly English lessons for small groups of students
      • developed and customized English curriculum for corporate groups
  • June 2013 – September 2013

      • worked on a 3-month research project on Carbon emissions in EU
      • organized and updated company research databases
  • October 2012 – June 2013

      • tracked foreign government policy updates
      • communicated with US partners and handled paperwork

Time split

  • 15% building marketing action plan and campaign blueprints
  • 55% writing and editing copy, creating visuals
  • 10% working on reports and documentation
  • 5% meeting with the team
  • 5% organizing asset inventory, updating and repurposing old materials
  • 10% researching and studying

Tools of trade

  • FIGMA, CANVA for developing visuals and animations
  • NOTION, PITCH for planning and documenting work
  • WEBFLOW, GHOST, VS CODE for building and hosting websites
  • FATHOM, SEMRUSH, GA for analytics and reporting
  • HUBSPOT for mailing automations and SMM
  • EVENTBRITE, GATHER TOWN for event organization

TOPICS I CARE ABOUT

🚲 SUSTAINABILITY FOR URBAN SPACES
🌽 REGENERATIVE AGRICULTURE
✊ DE-GROWTH

Reading List

Education

  • 1st September 2012 – 15th June 2016

      • I chose Sociology as my major because of a combination of humanitarian, engineering and natural sciences, which allowed me to study economics, entrepreneurship, brand building, history, probability theory, statistics, psychology, and many more
      • took 2nd place in TNS marketing competition, twice — for quantitative research on types of communications on the Internet, and PR project on storytelling in digital brand promotion
      • after just one month of study at the Academy I've found my very first job
      • learned Polish language within my curriculum — Thanks, Academy!
  • September 2007 – May 2010

      • never aimed to become a professional musician, but mastered the instrument to a confident improvisation
      • joined a band and fiddled with the team for 8 years
  • 1st September 2007 – 20th June 2012

      • defended two MAS researches — "Logarithm Appliance in Pottery" and "Ukrainian Theater During WWII"
      • took 2nd place at the State Kyiv Olympiad in English twice